Serrestre
Family Arts & Crafts business in the Serra do Açor mountains. Handmade woodwork, painted pieces, and fabric creations turned into a living venture.
When burnout finally broke me in 2024, I went to the mountains. Not metaphorically. Literally, to Serra do Açor, where my parents had been building an Art & Crafts business from the land and their hands.
Serrestre is a creative atelier and online store for handmade pieces: woodwork, painted art, and fabric creations. I stepped in to help it grow beyond local trade fairs and word-of-mouth.
The work here is nothing like code. Product definition means choosing which paint finish works on which wood surface. Marketing means standing behind a table at a market and reading someone’s face. Operations means figuring out how to ship handmade pieces without them arriving damaged. And leadership means helping my parents see their craft as a real business without losing what made it theirs.
What Serrestre taught me, and keeps teaching me, is that craft doesn’t care about your tech stack. The same attention to detail that makes a clean API makes a well-finished piece. The same systems thinking that structures a monorepo structures a workshop. And sometimes the most important thing you can build is something you can hold.