Airkit

Airkit was a low-code platform for building customer engagement applications, the kind of product where the UI _is_ the product, and every interaction pattern needs to work for both technical and non-technical users.

I led the technical strategy for their marketing website at Pixelmatters: a Gatsby frontend backed by WordPress for content management, with custom third-party integrations, a potential savings calculator, and JavaScript-driven animations that needed to feel native to the product's identity.

The engineering challenge was density. Enterprise marketing sites carry a lot of weight (feature comparisons, interactive demos, dynamic pricing, documentation cross-links) and the constraint was making all of it feel light. Every page had to load fast, render cleanly, and communicate complex product capabilities without drowning visitors in detail.

Airkit was later acquired by Salesforce in 2023. The original, more complex web application site didn't survive the acquisition, but the marketing work we built served its purpose: translating a deeply technical product into something a business buyer could understand in sixty seconds.