The man

Multidisciplinary self-taught creator

From ’93 with love. 😊

Product Triple Threat (Eng. + Design + Business) with 12+ years of experience bridging innovation, development, and business needs. Focused on creating impactful digital solutions while guiding teams and supporting product vision.

Combines technical expertise with strategic thinking to deliver solutions that balance innovation, user experience, and business goals. Background includes successful entrepreneurial ventures and driving technical initiatives that create lasting value.

A creator at heart, passionate about well made and envisioned products, blending great technology, with beautiful pixel-perfect design and well-thought out features and experiences.

More recently started doing Arts & Crafts as an hobby while helping to grow his family business.

Psy is a common appearance on calls.

The Road so far

Employment History

Senior Creative Engineer, Pixelmatters
April 2021 – April 2024
  • Worked for high-profile clients including Airkit (acquired by Salesforce in 2023), Quantic.edu, and Veza. Led the technical strategy and development teams for different projects, from definition to scope planning to development.
  • Facilitated seamless collaboration between engineering and design teams by leveraging experience in both areas and ensuring a high quality bar in both product and user experience.
  • Validated design deliverables before development, catching issues before-hand that could impact timelines. 
  • Provided technical and functional support to product teams in decision-making while optimizing development processes for efficiency to ensure successful project outcomes.
  • Conducted one-on-one mentoring sessions, performed performance reviews and facilitated career development for team members.
  • Used a diverse skill set to contribute and share knowledge across multiple departments, providing insights and support while fostering collaboration and showing the benefits of doing so.
Creative Technologist, Angry Ventures
March 2020 – March 2021
  • Contributed to defining, improving and documenting the company design & development processes to follow best pratices.
  • Led the technology strategy definition and planning for projects and developed innovative solutions for notable clients including TVCine, KindaHome, and Seaside.
  • Designed, developed and fully documented a Shopify-SAP integration system for syncing products and other relevant data between the platforms, its tech stack was: Koa.js for API server; GraphQL for Shopify queries; MongoDB for configuration, logging, and job management; Vue.js for back-office dashboard; Bree.js for cron-like job scheduling.
  • Managed multiple teams and clients while ensuring on-time high-quality deliveries and managing expectations, which resulted on higher client trust and on-going relationships.
  • Contributed to business growth through crafting client proposals and performing accurate budgeting and time estimations.
  • Optimized and managed internal processes, tools and technology infrastructure.
Founder, Tech Lead, placesum
November 2018 – December 2019
  • Defined the product vision, features, road-map and business plan for creating a location-based digital content platform on the web, gaining experience in full-cycle product development, from ideation to market testing.
  • Successfully pitched the project and was accepted into a entrepreneurship program, finishing as one of the winners, was also accepted in the Tourism Explorers acceleration program, gaining valuable insights into market fit and product viability.
  • Technologically it was an hybrid (native + web) application composed of:
    • Frontend: Ionic Framework with Angular following component-driven development and Apollo GraphQL for Backend communication.
    • Backend: a two-app structure using Elixir for high concurrency and fault-tolerance:
      • API: Phoenix Framework and Absinthe for GraphQL support;
      • Data: Ecto SQL for database interactions with PostgreSQL.
  • Designed all the brand visuals including a Design System to ensure consistency.
Founder, Tech Lead, metacosmic
March 2016 – March 2020
  • Founded a diverse collective of creatives, including developers, designers, and video editors and secured acceptance into an entrepreneurship program, being one of the winners of a €10,000 investment.
  • Conceived a professional hub inspired by personal freelancing experiences, addressing the fragmentation of existing platforms. Which was developed with a scalable business model, leveraging client work to fund the platform development while pursuing entrepreneurship opportunities.
  • Developed pre-alpha technology serving as a foundation for the Placesum app content creation tools using Elixir and the Phoenix Framework.
  • Worked with different clients and delivered projects from Marketing and E-commerce websites to Mobile and web apps, and some graphic and product designs.
Graphic Design & Web Developer, ez-team
March 2014 – September 2015
  • Started as a Graphic Designer and rapidly advanced to lead the web design & development department due to proven expertise and quick growth.
  • Contributed heavily to the company’s transition from Flash-based websites to modern HTML5 and JavaScript solutions and elevated the quality standard for web projects, introducing reactive websites with strong SEO performance.
  • Led R&D efforts, including the development of a 1st person-like web experience for 3D space exploration that was focused on tourism applications. It used WebGL to be universally accessible via web browsers.
Freelancer
September 2011 – Current
  • Delivered over 200 projects for more than 20 clients across various industries and sizes, the work ranged from Web/Custom Development to Systems Integration as well as Product/Graphic Design.
  • Achieved a high rate of satisfaction leading to repeat business and referrals, with clients praising the attention to detail, creativity, and technical expertise.

Programs / Education

Certificate of Pedagogical Skills, CRIAP
October to December 2023

Certificate that legally allows the exercise of professional activity as a teacher. It validates the pedagogical skills, as well as ensuring that they have the necessary knowledge and skills to promote effective learning.

Tourism Explorers, Fábrica de Startups and Turismo de Portugal
2019 Edition

Acceleration program focused on solutions for Tourism problems. Accepted with the placesum app and received great feedback from colleagues and mentors. By the end of the program it was concluded by the team that the app didn’t have product-market fit and was too tech focused.

StartupVoucher, IAPMEI
2018 – 2019 Edition

Accepted into this program with the placesum app, which helped greatly with the initial design and development of the app through various support instruments made available over a period of 12 months.

EmpreendeJá, INPI
2017-2018 Edition

Accepted with the metacosmic project and one of the winners of a 10k€ investment. Included with the program some mandatory and optional certified courses were finished:

  • Business Plan Development.
  • Taxation and Accounting.
  • Entrepreneurial Profiling and Potential Analysis.
  • Quality Standards Implementation.
  • Equality and Non-Discrimination Practices.
  • Scalability and Replicability Strategies.
  • Green Economy Best Practices.
  • Team Motivation and Management.
Biodiversity and Conservation in Sustainable Development, UNESCO
October 2017

Short-course that helped shine a new light and understanding in the importance of Sustainable Development and it’s impact to Biodiversity and its conservation.

Permaculture Designer, New School of Permaculture
February to March 2014

Course taught how to use design principles centered on whole systems thinking, simulating, or directly utilizing the patterns and resilient features observed in natural ecosystems.

Multimedia Professional Technician, Escola Secundária de Arganil
September 2009 to June 2012

Entered the school merit board due to high grades, the final year project was a video-game prototype made with Unreal Engine.